That’s your name, address and phone number everywhere appears across the Internet, especially on the big players like Google. Then the next thing you have to have is your listings in order. I mean this could be a $1,500 website or 5,000 or even a $500 website if you do the work yourself even. It doesn’t have to be top of the line $10,000 website either. You’ve got a decent website that’s relatively fast, is relevant information on it that is easily organized. Now we want to branch out a little bit more past the 95 five more to the 80/20 the rest of the 20% are still fundamentals. It gets more complicated a little bit, but those are the small hinges that move big doors. If you just do those by the way, and then you have some decent reviews on Google, you’re going to probably produce 80% of your results as a local business, especially when you’re getting started or when you’re smaller. All that’s really easy to find the websites relatively fast and the SEO and it has these, the words that you’re trying to target and if you do that, plus you have Google and then there are a few other things that I consider in the 20% right now I’m actually doing the 95/5. It has great contact information, easy to find on and on the home page, your name, address, phone number, and a contact form. You have to have a decent website, not necessarily the best one, but a good balance website. That’s your number one place you need to show up with the proper name, address, and phone number. It’s going to be Google My Business, GMB. But you know, once you get past that or when you get to more people to get referrals from, the 80/20, it’s going to be digital marketing. So for example, bankruptcy attorney, the biggest bang for your buck is actually having bankruptcy as the main thing that you’re advertising and what you’re doing it online, digitally. This could all change in a couple of years, but right now the biggest differences are if you’re a local business and you’re trying to show up somewhere, you want to make sure you show up when someone’s looking for what you do. But let’s get to the point, the things that make the The Facebook ads and the social media and the complex stuff. ThisĪctually hurts my business because I do the higher end stuff as well. Get a huge bang for your buck just doing some really basic things. I look at all of it and it’s kind of sad in a wayīecause of all the time that people put in and money that they invest. We do Google ads? What are we going to do? It’s really surprising when I lookĪt all my clients and clients that I worked with before I had my own agency andĪlso working in corporate America, for a big company doing all their marketingĪs Chief Marketing Officer. We need to be doing, do we,ĭo we need to do direct mail? Do we need to do all these different things? We got these guys startedĪnd everybody’s asking me questions about what about this fancy, we need aįancy website. Maybe you’re a small law firm for example, as well. You’re getting going and you’re trying to develop a little bit better result. Target market is, who are 20% of clients, where you can be everywhere to them.īut for the average business just starting out, there’s typically an 80/20 when The past where you’re doing them all creates diversification in a good way thatĬan compound and create omnipresence for you, after knowing who your ideal checking all boxes, all these different things and they’re all great. I started looking at the rest of our clients and thinking, they’re trying all these different things people try online marketing, offline marketing, TV, radio, SEO, Google, Facebook, Pay Per Click, listings, reviews, social Media, bus signs, shopping cart, signs, mailers, every door, direct mail versus, first-class mail versus FedEx. We set up a new attorney, just got them their first client, using some basic marketing principles. It’s almost never 50/ 50, anywhere even close to 50/50, which is what we It might be, it’s some other percentage, but 20% of your products produce 80% of your profitsĪbout the number, it’s more about the idea that there’s an imbalance.20% of the customers are going to get you 80% of your profits.20% of the inputs are going to result in 80% of the outputs.80% of what you get, 80% of the profits, 80% of your customers, 80% of the effects are going to come from 20% of the causes.This is probably the third time I’ve read, I listened to the audio version several times and many of his other books – they’re all excellent by the way. By reading the 80/20 principle, a book by Richard Koch and 80/20 Sales & Marketing with Perry Marshall and Richard Koch. I wanted to jump on here and share some awesome insights that I had recently working with clients. Hey everybody, it’s Jesse Stoddard here with the Stoddard Agency.
0 Comments
Leave a Reply. |